The IIFA awards have just concluded. The controversy of the North-South divide came to fore, before the beginning of the awards day that was slated for Saturday. The South Indian film industry had ‘warned’ the Bollywood film fraternity from boycotting the celebrations.
In spite of all this, Hrithik Roshan remained a part of the IIFA awards and functions. This way he spelt more trouble for himself. ‘Kites’ became the first casualty. ‘Kites’ was brought down from most of the southern theaters. ‘Kites’, the most hyped film was the biggest disappointment for the Roshan clan. To add to it was the boycott of the film from the south.