Hrithik Roshan and Suzanne have clubbed together this time for fighting against disease. They come together to endorse the concept of cord blood stem cell preservation and they have even taken steps to preserve their own children’s stem cells, just in case of future use. They have banked their children’s stem cells in LifeCell International, the pioneer in the field of stem cell preservation. Hrithik is the brand ambassador for the company he is interested in the concept more than the financial reasons. He aims at creating awareness regarding the benefits of stem cell preservation to the common man of the country.

The couple is expected to make an official declaration on cord blood stem cell preservation in the media very soon. This novel concept is very useful for the children and the celebrity is hard on to it with his spouse to spill the word into the media stream for the benefit of all children.