For the first time in Indian cinema, the music premier of a film is conducted in a radio station. It is planned for Hrithik Roshan’s Kites and it is planned in ‘Radio Mirchi.’ It is a marketing tactics to catch the senses and attention of the public. But it is a very innovative idea and it is done for the first time in Bollywood. Hrithik is expecting some positive feedback.
This idea is a part of the movie promotional ideas and when asked for comment Hrithik wielded his escape by pointing his fingers towards the marketing team. He says that he is not a marketing guy, but an actor doing his job happy and fine. The marketing team must be doing their job to promote the film and they will tell Hrithik what to do and he just does. It appears that the idea was from the director Anurag and Roshan’s team definitely has an added advantage from the radio listeners by conducting the premier in Radio Mirchi.